Storytelling isn’t just what I do. It’s how I see the world.
I’ve spent my life telling stories — through marketing, branding, and as a published novelist. That lens now shapes my mission: to help others rebuild confidence, clarify their message, and show up powerfully on LinkedIn.
That’s why I co-founded 15 Minute Career Coach — to help people feel visible again.
A quick drive-by of my career to date:
At 10, my parents bought me an electric typewriter (yes, I’m old) so I could write my first (terrible) novel, a shameless Hardy Boys rip-off.
Despite an English degree and an MA in Creative Writing, I talked myself out of fiction. I believed novels were something other people wrote… or at least other people made money from.
So I built a career in content:
Writer and editor at Channel 4 Television
Founder of Qube Media, a £1M+ digital content agency working with Virgin, Sony and others
Early pioneer of brand social strategy and social media content before most companies knew what it was
Later, I co-founded Togethr, launching some of the UK’s leading employee advocacy programmes. Through that work, I’ve coached hundreds of professionals to build personal brands on LinkedIn with clarity and confidence.
Now, I’m bringing that same depth of expertise, experience and structure to individuals navigating any type of career change, starting with redundancy.
Our first course is live: SHINE Beyond Redundancy: an empathetic, confidence-first career reset in just 15 minutes a day.
